|
Dubai has been and remains still,
a PR dream. Its public relations and media strategy to its public and the rest
of the world has clearly established Dubai
as a quality tourist destination. Dubai PR agencies read on:
The discovery of oil in 1966
dramatically transformed the emirate by allowing the development of the
economic and social infrastructure which laid the foundations for today’s society
enveloped in a rich and luxurious lifestyle. Since this point, and the joining
of the emirates in 1971, Dubai
and the UAE has gone from strength to strength.Dubai UAE is perched perfectly on
the southern shores of the Arabian Gulf. Its peaceful culture and good location
between East and West, the UAE’s centuries old trading tradition has
continually bought visitors to its shores.
Year-round sunshine, virtually
deserted, clean sandy beaches, luxury accommodation, tolerant and welcoming
ambience, crime-free public environment and a cosmopolitan lifestyle have made Dubai’s Government’s
marketing and Public Relations strategy easy.
Media across the world have had a field day reporting the gushing
lifestyles available to anyone entering Dubai. Dubai
offers lifestyles to suit even the fussiest visitor.
Every week a new lifestyle
focused initiative is being announced in the media. PR companies are finding
more and more clients knocking on their door, asking for help to get ahead of
the game. The media hub of Dubai Media City is where the majority of GCC media companies are based. Companies like Strawberry PR a boutique agency based outside of Dubai Media City are booming due to the growth in the lifestyle PR market in the Middle East and GCC.
With a population growing week on
week and the average net worth of individuals higher than most places in the
world, the lifestyle market is boiling.
As more and more people enter Dubai,
these lifestyle choices will expand and diversify to meet growing demands and
varied tastes.
The recent results of the
MasterCard Consumer Lifestyles survey conducted at the end of 2006 highlighted consumer
preferences.
It showed all UAE based consumers
surveyed planned to travel in the next 12 months: 84% for personal reasons, 2%
for business and 14% for both. With temperatures nearing 50 degrees during
summer months, it’s not surprising that overseas travel is such a high priority
for people living in the UAE.
Shopping is very popular holiday
activity, and ranks as the main activity enjoyed on a holiday trip. Entertainment followed, then visiting family
or friends, then rest and relaxation and finally general sightseeing. Shopping festivals such as the Dubai Shopping Festival (DSF) provide a veritable feast of work for the Dubai based public relations agency based in and around Dubai Media City. PR is becoming much more sophisticated with boutique agencies moving away from standard press release and monitoring towards value driven public relations in Dubai .
It has been reported in the media,
the lifestyle PR market has seen similar trends, but with limited media research
available, it is hard to say exactly where the majority of growth is. Still, anyone living or visiting Dubai only needs to look around them to understand the
importance of lifestyle choice is to the residents of Dubai.
A culture of a place takes decades to change, so for the foreseeable
future, you can rest assured, the Dubai
lifestyle market is set to continue its growth.
|
Imagine having an engaging high-paying job that lets you use your creativity while getting paid to shop and use your sense of style. Welcome to the world of the professional image consultant and according to Marissa Woods of professional image consultant school “The Image Factor” now is the time to take the leap and make the career change.